Our study “Reading La Croix… and after? » suggests: reading The Cross can catalyze action. Over the last twelve months, 51% of readers say they have “sometimes” felt the urge to engage in reading articles from the newspaper, and 28% “often” or “very often”.
Generally speaking, 93% of our readers have undertaken at least one civic or personal initiative during the year: donations (71%), signing petitions (43%), volunteering (42%), and 41% have changed some of their consumption habits. Among them, 62% indicate that La Croix played a more or less important role in their decision.
Gaza: a report that becomes a lever for action
For three months, journalist Marie Boëton followed a Gazan father separated from his children after a bombing via WhatsApp. Her role went beyond testimony: she informed him of the existence of the Unicef family reunification system, then contacted the organization to speed up his file and ended up bringing about the reunion of the father and his daughter.
This rare form of engaged journalism has deeply touched our readers. “Thank you for telling us about the living, for bringing these faces out of the shadows. The macabre counts are numbing, your article gives us hope and hope that we can, perhaps, help them just a little bit,” reader Flora wrote to us.
The article was relayed on the Unicef website, with a call for donations for Gaza. In December, donations allocated to the Middle East fund jumped: “It is reasonable to think that Marie’s reporting largely contributed to this success,” underlines Carine Spinosi, press relations manager for Unicef, who figures the collection at 84,510 euros. This report was also nominated for the True Story Award 2026, an international journalism prize for democracy.
The series that propels a united business model
In the series “Why I gave my company”, five entrepreneurs demonstrate a radical choice: to transfer their company for free to a shareholder foundation, which protects the capital for the benefit of a mission of general interest and redistributes the dividends to philanthropic causes. Among them, Hélène and Jean-Charles Rinn, founders of the Adam Fund for responsible and ecological initiatives (Faire), have renounced all personal enrichment and chosen to put their business “at the service of the city and the common good”.
Their portrait sparked a wave of recognition on the social network LinkedIn and opened doors for them, leading to an invitation to the Popular Universities of Civic Spirit in October 2025. The series also became a mobilization tool for the Prophil firm, which brings together more than 20 pioneering entrepreneurs.
“The portraits of “La Croix” embody the model and often create a spark of admiration,” observes its co-founder, Virginie Seghers. It distributes them to the various employer networks (Medef, Meti, FBN, Impact France, etc.), union networks (CFTC, CFDT) and philanthropy (CFF, Amical, Un esprit de famille). Result: two entrepreneurs discovered the model thanks to these articles and are now embarking on this transmission.
In readers’ letters
“Thanks to you, we take part and we feel concerned, encouraged to continue our modest commitment in society, in our city, our parish, and our family”, Geneviève.
“We won’t save ourselves. Bravo “La Croix” for this article which invites us all to think about immediately reducing our individual impact, inherited from recent models of harmful behavior, on our common goods”, David, in commentary on “Heatwave: how to cool homes without air conditioning”.
