What audience for the first T18 evening, the brand new TNT channel, of which Laurent Ruquier kicked off Friday June 6 In the evening? Well, it is impossible to know this Saturday morning since the chain is not yet measured by Médiamétrie.
The television channels pay – a fortune! -Mediametry every month so that it publishes Every morning the hearings she measures. But this is not an obligation. The audiences of France 4 or those of the two parliamentary channels, for example, are not published, as are those of BeIN Sports. For free private channels like T18, which fully live on advertising, this is essential to be able to offer reliable audience data to its advertisers.
But, for financial reasons, T18 deliberately decided to do without figures during its first three months of existence. Officially to avoid unnecessary expenses, says the management of the new channel which expects a gloomy summer on the advertising revenue. First of all because the season is traditionally hollow, since even the brands are on vacation and invest very little television. Viewers will gradually arrive, but the flagship programs will all stop for a few weeks to rest before a busy back to school.
Without measured audiences, no possible comparisons …
This launch strategy will only be an old memory on September 1: from this date the figures will be published each morning, not at 9 am like TF 1, France 2, M 6 and the other TNT channels but at 11 am, like the four info channels or the team.
Because it is the other effect of this lack of measure: avoiding allowing to compare the audiences of a chain which begins on channel 28 and those of TNT channels which have been emitting for more than twenty years and which enjoy many significant means. Not only does T18 save money, but it arises the creaky comments of those who would be tempted to leafy on the subject.
Last advantage: September 1, Cyril Hanouna will come back to W 9, after six months of television absence. The Novo19 channel will start to issue in turn. There will therefore be a whole bunch of media subjects more important to dissect than T18 audiences …
