Paris Saint-Germain is a hit on the ground, it’s undeniable. Winner of all the trophies he could target This season, the capital’s club has lived a historic season thanks to a young, talented and attractive workforce. But if sporting success is huge, marketing success is also impressive. If you live in Île-de-France, you just need to tip your head by the window to find a passer-by carrying A PSG jersey.
The craze has never been so important. While more than 80 different products with the effigy of the European title of Parisians have been put on sale from the final whistle, some are already out of stock. Whether online or in the shops, PSG fans have continued to flock to offer a memory of this moment of history. Before the final, sales were already exceptional, with an increase of 30 % in 2025. But madness did not stop there.