Our series “Paris FC, Ligue 1 next to PSG”
Paris FC validated this Friday evening in Martigues (1-1) its rise in Ligue 1 this Friday evening, a long-standing accomplishment by the Parisian club, bought this season by the Arnault family. Now, while he is about to leave Charléty to move to the Jean-Bouin stadium, a stone’s throw from the Parc des Princes, he will have to exist both sportingly and at the popular level and marketing with a bulky neighbor, Paris Saint-Germain.
1. Budget more than doubled but targeted recruitment, no madness announced
2. And now the challenge of retaining an audience in Jean-Bouin
3. The marketing strategy to emerge: “The little one who comes to tickle the big”
4. “The climb is an accelerator for our training project”
5. With his new neighbor, Al-Khelaïfi is benevolent … and circumspect
Forty-seven years later, Paris FC will therefore return to the elite of French football. In 1978, the second club in the capital had obtained its ticket for Division 1 after an accession barrier against Besançon. But the PFC had only held a season on the upper floor before resuming the elevator, again after a play -off match against Lens. Obviously, since then everything has changed at the PFC.
No more actor, or even appearing, of this ephemeral passage in the first division has been at the club since the death in February of Christian Amarapresident at the time and leader still very present until his disappearance. The stadium is no longer the same and, in place of the Parc des Princes in colocation with the PSG At that time, it will be Jean-Bouin. But above all, with The acquisition of Paris FC By Agache Sport, the Holding of the Arnault family-at the head of the LVMH group (owner of the “Parisian-today in France”)-the ambition of Paris FC to last and grow in Ligue 1does not seem disproportionate. A board of directors on May 12 should define and confirm the short -term orientations.
