The company dedicated to the manufacture and distribution of alcoholic beverages Diageo He informed that he makes investments for 100 million pesos in several water preservation projects.
During the Participation in the forum transforming the water regime in Mexico, Made at the Juan José Arreola Public Library, Alan Loredo, director of Corporate Relations for Tequila and Mexico of Diageo, explained that the investment includes an artificial wetland in San Diego de Alejandría, the Construction of a purple line at the Ocotlán Wastewater Treatment Plant, Jalisco, in collaboration with the State Water Commission that will facilitate the conduction and reuse of the treated water for irrigation purposes in the municipality; has a capacity to clean up to 300 liters of water per second, since it is one of Jalisco’s greatest; and a high -tech nursery in Atotonilco El Alto.
The Diageo manager proposed that the new water legislation have a long -term vision and be operationally viable. “To have sufficient resources for the challenge that represents climate change and clarity in the three government orders,” said the international company by participating in the forum transforming the water regime in Mexico, organized by Conagua.
The Premium spirits company said there must be clarity in concessions and that water administration based on a circular economy is promoted.
Proposed a general law of water and reforms to the National Water Law to create a stronger legal framework, that adapts to the new realities and that has active cooperation among all the actors to achieve the availability, accessibility, affordability and water security.
It is necessary to grant “strong incentives to private investment in projects that promote efficient use, reuse and replacement of first -use waters,” he said.
The company that has more than 200 brands of alcoholic beverages in the world informed that to produce tequila they grow agave, which does not require irrigation and is environmentally sustainable, so the largest challenge is in its transformation.
“Diageo we are working to contribute positively towards sustainable water management, participating in an open dialogue with the federal government for construction to the new legal framework in water matters that leads to sustainable development for everyone,” he said.
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