Will Taylor Swift still be the star of the Super Bowl?

Do you know the Taylor Swift effect? Last year, the 2024 edition of the Super Bowl, final of the American football championship (NFL), which opposed the Chiefs of Kansas City and the 49ers of San Francisco exploded the counters. Nearly 123.4 million viewers on average watched the match on CBS Sports broadcaster platforms. An increase of 7 % compared to figures 2023 (115.1 million), according to Nielsen and Adobe Analytics.

If it was Usher who sang during half-time, the eyes of the Americans were riveted on the lodges. Taylor Swift was present to support his companion Travis Kelce, player of the Kansas City Chiefs, whose team has kept its title in overtime.

Star most listened to on the planet, the presence of Taytay convinced millions of swings of looking at the sporting event, which can partly explain the record for this 2024 edition. A audience card that could still take place this year . Travis Kelce is once again in the championship final and the singer has planned to be present.

Looking for Easter Eggs

If the star fans do not miss a public appearance of Taylor Swift, it is to watch for the slightest index that the star could give on the release of a next album. The Swifies await the announcement of the reissue of his album “Reputation”. Forced to re -record her first six albums to reclaim her music, the singer remains very silent on the project. There are many who counted on the Grammy Awards to have an official announcement but Taytay remained silent. Colors of clothes, jewelry and haircut, during the American football match, all the details will be structured to find the slightest clue. A treasure hunt set up between the billionaire and his fans to create a little more link.

New fans theory? Let the American announce the release of this album during the Super Bowl during the performance of Kendrick Lamar. The two singers shared a duo in 2014 with Bad Blood. It could therefore be (or not), that the superstar comes to share the scene with the rapper and continues to tease the release of “reputation Taylor’s version”. To add a little suspense, the Spotify streaming giant has removed the original album from the singer’s music library. To replace it with the new version?

A ring for Travis Kelce… and Taylor?

During the night from Sunday to Monday, Taytay’s companion, Travis Kelce has the opportunity to enter the legend of his sport a little more. The American could win his third consecutive NFL final. Amazing. But the media present during the festivities of the opening evening of the Super Bowl focused on her relationship with the pop singer.

Journalists tried to find out if the football player had planned for engagement in the world in the event of a victory. “A Super Bowl ring?” Next question! “Replied Travis Kelce, who also rented the energy level on stage by Taylor Swift, as well as his stove talents with” his incredible homemade pop-tarts “. On Sunday evening the Americans will therefore have their eyes on the screen of their television to find the clues arranged by Taylor Swift and a possible knee of Travis Kelce with the final whistle.