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In the current business world, effective communication strategies have become a fundamental need, especially for MSMEs who want to develop and establish close relationships with customers.

One way to realize this is to utilize the Customer Relationship Management (CRM) solution, as offered by OCA Indonesia (OCA).

The superior product of PT Telkom Indonesia (Persero) Tbk (Telkom) is specifically designed to facilitate MSMEs in managing customer interaction, increasing satisfaction, and achieving loyalty.

According to Philip Kotler, a modern marketing expert, “customers not only buy products, but also experience and involvement.”

This view emphasizes the importance of MSMEs to have a structured approach in managing communication with customers, so as to create added value outside the product itself.

MSMEs that manage their communication channels separately tend to lose traces of interactions with customers. This challenge ultimately has the potential to reduce service quality and make customers feel ignored.

CRM services such as those offered by OCA are a solution to integrate various communication channels, so that MSMEs can improve the quality of communication and customer satisfaction is increasingly maintained.

With OCA, MSMEs can maintain close and professional relationships with customers, helping them remain competitive in increasingly dense markets.

OCA boosted the ability of MSMEs to manage interactions with its customers more efficiently. OCA becomes a bridge so that businesses can easily and quickly respond to all conversations with customers.

“We at Telkom understand the need for MSMEs to adapt quickly and professionally in managing relations with customers,” said EVP Digital Business & Technology Telkom Komang Budi Aryasa, Wednesday (12/25/2024).

“Through OCA, we provide solutions to facilitate MSMEs to interact with customers, collect data, and manage them effectively to strengthen relationships and increase customer loyalty. The data can also be used to strengthen communication strategies, and support the growth of the MSME business to remain relevant in the digital era , “He continued.