The participation of Jalisco at the International Tourism Fair (Feature), which ended yesterday in Madrid, Spain, was very successful, said the Secretary of Tourism of the State Government, Michelle Fried.
In an interview from Madrid, the official explained that the Jalisco stand stood out for its presence and content, as well as for the appointments, alliances and presentations. This showed why Jalisco is a tourist leader and occupies the place he deserves. Fridman explained that The stand received more than three thousand visitors, numerous business appointments were held and events and activations were held to promote the State. In addition, he said that this year they will focus on tourism promotion in Europe, a market with great growth potential.
—What is the balance that makes the tour made in Madrid, Spain?
– “It has been very successful both in form and in the background. Without a doubt, Jalisco had the most attractive stand within the Pavilion of Mexico: the most colorful, the most visited and with a lot of exposure. It had a tequila sample and a large participation of the delegations of various regions of the State. ”
“What was the highlight of the tourist agenda?”
– “We had a very complete agenda: meetings with representatives of the UN Tourism and Business Chambers of both Mexico and Europe; Alliances with international destinations such as Madrid, with whom we share a direct flight, and with León and Castilla, with whom we have a twin for the charrería. In addition, we had meetings with international events organizers interested in Guadalajara, airlines, commercial partners and tourist investors. We also hold a key event with more than 200 media, buyers and agencies, where we present the gastronomy of two emblematic chefs of Jalisco, activations with Mariachi and meetings with representatives of FIFA and Real Madrid to explore alliances. ”
—What do you think will be the results in the short term?
– “We take the interest of airlines, events and new investors. We are very optimistic in investment, connectivity and event organization issues. The results obtained are very encouraging. ”
“What is the agreement signed with the Pacific Alliance?”
– “Eleven states we integrate the new Pacific Alliance, establishing a common agenda for tourism development, promotion and work with shipping companies. Within the framework of Fitur, we sign this agreement and present an alliance between Mexico City, Nuevo León and Jalisco, headed by the Federal Secretary of Tourism and Governor Pablo Lemus, to announce us as the headquarters of the World Cup. ”
—This announced to Mexico as a partner country of Fitur 2026, what benefits will bring to Jalisco?
– “Jalisco will have a participation equal to or greater than this year, which was already outstanding. The benefits will be significant, as the Spanish market is crucial for Mexico. Being strongly present at fairs like this, we continue to diversify markets. For Jalisco, it is vital to attract international tourists and strengthen direct air routes. ”
—What will be the tourism promotion strategy this year?
– “The strategy includes the joint participation of the four trusts. We will represent the State as a unit, covering all regions. This year we will focus on international fairs, especially in Europe, to diversify markets. ”
—The meeting on denominations of origin, what were the agreements?
– “It was an important meeting. Compared to Europe, Mexico has a long way to go in terms of denominations of origin. In Jalisco we have three, and strengthen them is key to the local economy. ”
“In Tequila, what events stood out?”
– “A meeting was held at the Mexico Embassy in Spain to highlight the importance and exclusivity of the tequila produced in Jalisco. It was a great support for our iconic drink. ”
–As also presented “Filma Jalisco”, what were the results?
– “We participate in a Fitur Screen panel, dedicated to screen tourism, headed by Governor Pablo Lemus. We explain the facilities offered by Filma Jalisco, whose objective is not only to attract productions, but also support them and encourage the use of local talent. ”
“What are the next tourist tours?”
– “In the calendar are key fairs such as Anato in Bogotá, Colombia, a growing market for us. We will also participate in the ITB Berlin, WTM in London and Top Resa in France. With the trusts, we will review which fairs are the most successful according to market and budget studies ”.
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