2. Personalized Business Messaging
Communication between businesses and consumers is now increasingly moving towards direct messaging. In Asia Pacific, this feature is the main choice for consumers, especially Gen Z.
In Indonesia, 90 percent of businesses use messaging at various stages of the consumer journey, from pre-sales to transactions.
According to a Meta and BCG survey, 87 percent of Indonesian consumers prefer messaging to communicate with businesses, while 83 percent of consumers have more trust in businesses that provide this facility.
In fact, daily conversations on WhatsApp have doubled since 2022. Therefore, businesses need to integrate messaging solutions with strategic partners to support business goals.
3. Content Creators as the Key to Success
The creator economy in Asia Pacific is growing rapidly, with a projected global value reaching USD 480 billion by 2027 according to Goldman Sachs.
Content creators are now an important part of marketing strategies, with 94 percent of Indonesian consumers interacting with creators throughout the holiday season.
Meta is currently testing a new ad format called Creator Testimonials, designed to increase the effectiveness of partnerships between brands and creators.
Businesspeople are also advised to build partnerships with relevant creators to convey brand stories more authentically and effectively.