MMA Innovate Indonesia 2025: AI Trends for Ramadan Campaign Efficiency in Indonesia

Liputan6.com, Jakarta – MMA Innovate Indonesia 2025 was officially held at the Park Hyatt Hotel, Jakarta. In this year’s discussion, the potential for AI transformation and developing technology for the Ramadan campaign in 2025 is in the spotlight.

In his opening, Chairman of MMA Global Indonesia, Sutanto Hartono said, based on records from year to year, content consumption activity is known to experience a spike of around 15 percent to 20 percent during Ramadan.

“On digital platforms, the number is almost the same. People spend 15 percent to 20 percent more time consuming content on digital platforms,” ​​said Sutanto at MMA Innovate Indonesia in Jakarta, Wednesday (22/1/2025).

Apart from that, at this time, consumers usually spend more money. From the latest data, according to Sutanto, consumer goods, especially personal needs, experienced a surge of around 30 to 40 percent during Ramadan.

“So, this is also reflected in advertising spending. Ramadan is the right time for advertising spending,” said the man who also serves as Managing Director of Emtek.

For this reason, he said, Ramadan is a very important month for marketers to ensure their products and services stand out from competitors.

Apart from Ramadan, another topic that is no less important in this MMA event is the adoption of AI. According to Sutanto, another challenge that also needs attention is the more aggressive adoption of AI this year.