Given the tariffs imposed by Donald Trump’s government, the Mexican market has the opportunity to strengthen itself internally and even become more closed, opening space for MSMEs to gain ground among consumers, according to executives of the e-commerce platform Tiendanube.
During a press conference in which they presented their 2024 results, executives noted that, although these levies could affect some companies, they represent an opportunity to boost growth in the domestic market.
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Juan Martín Vignart, country manager of Tiendanube in Mexico, highlighted that the possible changes promoted by the US government could become an ideal opportunity for entrepreneurs to attract more clients and consolidate their businesses.
“All these changes that may be happening, of it being more difficult to ship from here to there, what is going to happen is that it is going to enhance the domestic market“One can prepare for various scenarios as SMEs, but one must think that if the market closes they will have a better chance of capturing that market,” he pointed out.
He indicated that he is already working in all possible scenarios regarding US economic policies, but he emphasized that SMEs must focus more on the Mexican consumer.
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Meanwhile, Alejandro Vázquez, President and Co-Founder of Tiendanube stated that there are very few stores or entrepreneurs that market to the EU.
“I think there may be some businesses that are affected this year with the rule changes, but I think at the same time it will give them more focus to say that I should focus on Mexico,” he commented.
Vázquez indicated that not only Mexico will be affected by the tariffs, Brazil could also be affected by this policy by Trump.
YC
