This Thursday, the Bordeaux court sentenced the cannelé production company SAS Will distribution, better known as Baillardran, to a fine of 100,000 euros for “deceptive commercial practices”. At the hearing on December 5, the Bordeaux public prosecutor’s office requested that the company be sentenced to a fine of 800,000 euros, including 400,000 suspended, and that the decision be displayed in the company’s 22 points of sale. sign as well as publicity of the decision.
Industrial flavor and powdered milk
In May 2023, Baillardran was the subject of a health inspection by the Department of Population Protection (DDPP) which revealed practices that did not comply with its communication, based “on an image of high-end, quality products higher than that of competitors,” according to the prosecution. While it sells its little golden flans more expensively than its competitors, inspections have uncovered the use of industrial flavoring, powdered milk, and the sale of cannelés that have been frozen.
In a press release, the prosecution announced that it “reserves the right to appeal this decision. »