Liputan6.com, Jakarta – Appearing on the For You Page (FYP) is the dream of many content creators on TikTok. By being on FYP, the chance of your video being watched by millions of people and becoming viral is greater.
However, how do you ensure that your TikTok video content can appear on the page that millions of content creators dream of?
This secret was revealed directly by Angga Anugrah Putra, TikTok’s General Manager of Content Operations for Southeast Asia in the ‘Balcony Chat’ event at Liputan6, on Friday 17 January 2025.
Before going further, what is FYP and why is it important for creators on TikTok? FYP is the main page on ByteDance’s platform that features popular and relevant videos presented to users.
TikTok’s algorithm will intelligently recommend content based on user interests, behavior and interactions. So what is the secret to getting TikTok content into FYP?
According to Angga, relevance is key. TikTok content that is relevant to current issues tends to attract more audience attention. “First, the content must be relevant to current issues and attract the attention of the audience,” said Angga.
For example, if there is a lot of discussion about Muhammad Salah’s contract at Liverpool. Content creators can create videos with a unique perspective on that topic.
“For example, Muhammad Salah’s contract has not been extended. Well, that’s what people are talking about a lot. As a creator, it is important to understand trends on TikTok. “Take inspiration from current issues and combine it with your own creativity or language style,” said Angga.
Angga Anugrah Putra, TikTok’s General Manager of Content Operations for Southeast Asia, shares effective tips and strategies so that your content can get on TikTok’s For You Page (FYP) page.