The outlook looks positive this year for the avocado growers of Jaliscowho have the expectation of sending around 17 thousand tons of this fruit to the United States ahead of the Super Bowl that will take place next February 9 in the city of Nueva Orleans, Louisiana.
Producers of the so-called “green gold” explain that the intention is to exceed the 15 thousand tons that were sent last year during the dates of this event.
“The Jalisco avocado has positioned itself for its quality, in addition to the fact that the United States is governed by sizes. They prefer large fruit and the Jalisco avocado offers that standard and degree of maturity.“It is a fruit that has a longer shelf life,” explains Jesús Michel Espinoza Rosales, director of the Association of Avocado Exporters of the State.
The interviewee highlighted that the Jalisco avocado is also distinguished by its safety and environmental certification.
Despite the inclement weather this year, avocado producers in our State hope to increase their production this year compared to last year.
The goal is to produce around 350 thousand tons, an amount greater than that of 2024. “The idea is to maintain ourselves, last year we were over 300 thousand tons as well, the issue was that the drought we had reduced the yield and the avocado a little, Like all fruit trees, what affects you in one year is affected the next,” he acknowledges.
Of the total production, it is expected to send around 100 thousand tons of avocado to the United States. “All exports arrive through Laredo and from there the brokers distribute them to other states in that country,” said the director.
In addition to the United States (its main market), Jalisco avocado is exported to Canada, Japan, the Middle East and some countries on the European continent.
“From 2022 to date, the main destination for Jalisco avocados is the United States, due to the issue of proximity, due to the issue of logistics and the issue of the costs paid in the US market.”
In Jalisco The avocado industry generates more than 12 thousand direct and 22 thousand indirect jobs and there are more than 22 thousand hectares located in areas free of pests that affect this fruit.
Furthermore, with the intention of controlling the quality and the route that each product will follow, they also have highly technical orchards, infrastructure and systems to monitor traceability.
The “green gold” shines in the country’s economy
According to figures from the Agri-Food and Fisheries Information Service (SIAP), Mexico is the main producer of avocado in the world (35% of the total), with a volume that in 2020 exceeded 2.3 million tons, which means 32 percent of the world’s production of this fruit.
A study by Morales and Alba from UNAM points out that although global trade in this fruit is very favorable for the Mexican industry, the pace of demand for the product is much greater than the volume produced, which is why the national market is an avid consumer. of this fruit, you must take precautions to meet its demands.
This is how the fruit travels from our State
During 2024, exports of avocados harvested in Jalisco had as their main destinations the United States (48%), Canada (22%), Japan (20%), Europe (8%) and two percent to the rest of the world.
CT
