Justin explained that Honor’s main strategy in Indonesia is to focus on the upper-middle segment and the full ecosystem, competing with Samsung and Apple, and giving consumers more choices.
“Currently, Indonesia’s high-end space is around 15 points, which are basically Samsung and iPhone. We are targeting this market space, to compete with them to give users new choices,” he said optimistically.
The company, which is no longer under the shadow of Huawei, will focus on high-end products and provide consumers with more choices through innovative technology and extraordinary experiences.
He revealed that the company will not only launch flagship cellphones and folding screen products in 2025, but also present 20-30 full ecosystem products including tablets, computers, wearable devices, audio products, and so on.
“The first batch of products will be officially released in Q1 2025, where folding screen cellphones will be one of the first new products,” he said.
Regarding product sales, Honor will collaborate with Erajaya offline to establish Honor zones in main stores in important cities in Indonesia, and plans to open 10 Honor experience stores this year.
“At the same time, we will also optimize the online shopping experience of upper-middle class consumers,” said Justin.