Ubisoft’s market value has shrunk by more than 80% in four years. After a bumpy performance in 2024, the company is confident that it can regain its power with new games. The official tweet called 2025 the year of “Assassin’s Creed Shadows” (Assassin’s Creed Shadows), sparking heated discussion .
“Assassin’s Creed: Shadowbringers” is the latest game in Ubisoft’s signature ARPG series. Since its release, it has caused a lot of controversy due to the black samurai “Yasuke” among the two protagonists. Critics believe that the official does not respect Japanese traditions in order to cater to multiculturalism (DEI). “Tampering with historical facts” and closely linked to political correctness.
Although Ubisoft emphasized that the “Assassin’s Creed” series has never completely restored history, but used historical themes to develop game content, “reflecting the collision of different worlds, cultures, and characters.” During the promotion period, many controversies broke out, such as concept map infringement, PVC The dolls alluded to the atomic bombing, etc., causing waves of protests to rise again and again.
In the end, the release of “Assassin’s Creed: Shadowbringers” was postponed to February 14 this year. Many outsiders believed that Ubisoft had no way out. If it failed after the first release, it would be disbanded or acquired. However, it seems that Ubisoft is full of confidence after half a year of polishing and will start to proceed step by step in January. Released large and small promotions, “2025, the year of “Assassin’s Creed: Shadowbringers”. What are you most looking forward to?”
2025. The year of Assassin’s Creed Shadows.
What are you most looking forward to? 👀#AssassinsCreed pic.twitter.com/TkDfagoyKw
— Assassin’s Creed (@assassinscreed) January 4, 2025
Some players said that they hope that “Shadowmaker” can advance the main line of the modern part of “Assassin’s Creed” and connect the clues waiting to be solved in “Phantom” and “Viking Age”. But most people in the comment area were not polite, “Ubisoft was sold in the end”, “The whole controversy has finally come to an end”, “I would rather buy Yoshitomo War Ghost”, “2025, the year of GTA6”.
Rational netizens pointed out that today’s DEI has an excessive influence on games, and developers impose “diversity, fairness and inclusion” on players, but what players want is an escape into a fantasy world or a fascinating world, and games should strengthen narrative or gameplay. , rather than being reduced to a “to-do list” of social issues. Players don’t like to be lectured or cater to others.
“If what we want is a distorted mirror of real-world problems, we can just turn on the news. Games should be about creativity, narrative and enjoyment, not a platform for ideological battles.”
A Ubisoft developer supported “Shadowmen” and said that a new era of “Assassin’s Creed” is coming, but his tweet is intriguing, “I work at Ubisoft… There are many of their own games that I don’t play… We do this every year There are free Ubisoft games on PC and two free console games to play…can’t wait to play this!”
I work for ubisoft and….there is plenty of our own game that i don’t play…..we have free ubisoft games on pc and 2 free one on console per year…..CANT WAIT for this one! The new era of assassin’s creed is arriving!! https://t.co/PorhuaivkV
— Dan G (@DannyGee01) January 4, 2025
“Assassin’s Creed: Shadowbringers” is about to be released. Someone discovered that the game is ranked first on the Epic Game Store wish list, but ranked 116th on Steam. Netizens commented that Epic has many fewer players than Steam, and EGS is more like a “free game launch” Players who have added Shadowbringers to their wish list may be waiting to play it for free.
AC Shadows is top wishlisted game on Epic but on Steam it’s 116th one! pic.twitter.com/Y0gCWc4QvQ
— Pirat_Nation 🔴 (@Pirat_Nation) January 4, 2025