Nissin Foods cooperates with Rainbow Society to turn Xuhai Bed into “Donbei Fox” to eat bean curd udon noodles

Japanese food giant Nissin Group announced a cross-border cooperation with VTuber’s agency Rainbow Society (にじさんじ), with Cerberus-born Xu Haidou (戌haiとこ) endorsing Nissin’s signature tofu skin udon “Donbei” (どんHebei), you can get limited stickers by purchasing designated products at supermarkets and other channels in Japan from today (6th), while supplies last.

The slogan of this cooperation project is “Falling in love with the dog Tobei”. The main visual is designed by the artist Yu Yu. He wears a fox ear headband on the bed and eats Tobei. The original hair accessories/mascot, two One of the unknown creatures, Pon and Koon, has not had enough sleep, and the other has turned into a little fox.

\📢Big news! /
We have decided to collaborate with Nissin Donbei🦊!
collaboration hashtag #I love Inui Donbei in
Everyone please tweet a lot!
There is also a store plan where you can get limited edition stickers, so be sure to check it out 👀✨️
🔽Click here for details🔽https://t.co/L5KSaaC7V0#I love Inui Donbei… pic.twitter.com/DqOW7FuQDB

— Inui Toko🍹 (@inui_toko) January 5, 2025

On the other hand, Xuhai Bed Club will launch an industrial and commercial live broadcast on its own channel on January 19th, “Let’s eat Bed (とこ)bei for breakfast!” Find out which items are best for breakfast.

Fans who post photos of Chidonbei on the X platform and add the tag #いぬいどん兵卫すきになる (I love Dogbei) will have a chance to be mentioned in the live broadcast.

Collaboration with Nijisanji “Inui Toko” has been decided!
The campaign hashtag is #I love Inui Donbei

If you buy 3 pieces of Donbei, you will receive a limited edition sticker drawn by Inui!

▼See here for target stores and collaboration details https://t.co/tKiX0RjNXV#Nijisanji #Inui Toko pic.twitter.com/VdbrgHorAO

— Donbei Official (@donbei_jp) January 5, 2025

【Donbei × Suhai Bed Collaboration Sticker Project】

• How to participate: Purchase 3 designated products at convenience stores, supermarkets, etc. to get 1 piece, size approximately W47×H50mm

※For limited stores, please refer to the official website (please click here for the link)

• Designated products: Nissin Foods Co., Ltd. Manufactured Bakube series, but not all-inclusive Seitan Takayu Bakube series, Hyoe Meikyo Cup series (Donbei mini series), hand-held Bakube series (vertical Donbei), Nissin Frozen / Nissin Refrigerated Bei series

※ Even at participating stores, some stores may not sell it, so please forgive me.

• Implementation period: January 6 (Monday) to January 31 (Friday), 2025