China is the largest supplier to the EU with 80% of these imports, valued at 5.2 billion euros. Meanwhile, the EU recorded a decline in toy exports last year.
In 2023, the UE imported toys from third countries worth about 6.5 billion euros, 2,000 million less than in 2022. According to the latest figures from Eurostat, China is the largest supplier to the EU with 80% of these imports, valued at 5.2 billion euros. They were followed by Vietnam, with 6%, and the United Kingdom, with 2%.
Around a fifth of EU toy imports ended up in Germanywhile France and the Netherlands received 16% and 14%, respectively.
At the same time, The EU exported toys worth €2.3 billion in 2023. This figure represents a slight decrease of 200 million of euros compared to the previous year.
More than half of the toys exported by the EU They came from the Czech Republic, Germany and Belgium. He United Kingdom was the main destination of EU toy exports, with 30% of the total, followed by Switzerland, with 13%, and the United States, with 10%.
Toy safety concerns
A recent study by Toy Industries of Europe revealed that 80% of toys purchased from third-party online sellers did not meet EU safety standards. The research analyzed more than 100 toys from various platforms and discovered serious health riskssuch as choking hazard and toxic chemicals.
At the beginning of September, the European Parliament backed a proposal to improve the safety of toys available on the EU market. The proposal focused in particular on reducing the number of unsafe toys on the EU market and better protect children of risks related to toys, including the prohibition of harmful chemicals in toys.