“Lena, Lena, Lena! » Friday evening, rue du Plâtre in Lyon, hundreds and hundreds of people chanted the name of the influencer, queen of YouTube, Léna Mahfouf. The young woman was expected – sometimes for hours and by people who came from very far away – for the opening of her pop-up in partnership with Tinder: the “Postal Box”. This is the first time that the Mahfouf Hotel has been established in the city. For those who want to “go shopping”, write a letter to their “future self” or drink a “raspberry matcha”, go to Le Passage until Sunday.
To find out more, watch the video at the top of this article.