Sony and Kadokawa announce the signing of an alliance agreement and become Kadokawa’s largest shareholder

Sony and Kadokawa announced today (19th) the signing of a strategic capital and business alliance agreement. Sony will acquire 12,054,100 shares of Kadokawa for 50 billion yen, becoming Kadokawa’s largest shareholder, with a shareholding ratio of approximately 10%.

Not only is it a capital alliance, Kadokawa will cooperate with Sony on multiple projects in the future. The official press release stated that it will maximize the global IP value of both parties, such as joint investment in the content field and discovering new creators. , jointly promote the IP of both companies to multimedia.

Specifically, they include adapting Kadokawa’s IP into live-action movies and TV series, co-producing anime works, expanding the global distribution of Kadokawa’s animation works through Sony, and recently expanding the distribution of Kadokawa’s games.