Who is Karol G, the Taylor Swift of Latin America?

With billions of views on YouTube, two Grammy Awards for Best Urban Music Album, sold-out stadiums all over the world, Karol G has all the makings of a superstar. However, if his songs resonate everywhere, his name is not always associated with his hits. With 57 million monthly listeners on Spotify, she ranks as the 34th most listened to artist in the world.

She is the one who signed the planetary hit If I Had Met You Beforenumber one in 24 countries and accumulated 672 million streams last summer. But then, who is Karol G, this pink-haired artist who rivals Beyoncé and Rosalía?

An icon of Latin pop culture

Born on February 14, 1991 in Colombia, Karol G, whose real name is Carolina Giraldo Navarro, grew up in Medellín. Very close to her father, who was her manager for a long time, she began her musical career very young. His first notable appearance dates back to the show “El Factor X”, the Latin version of “X Factor”. Despite a beginning marked by failures and doubts, his career really took off in 2017. His first album Unstoppablecontains his first big hits Now He Calls Me with Bad Bunny or even Her very popular in Colombia. Quickly considered a source of national pride, Karol G is in the top 10 of the most influential Colombian artists, alongside Shakira. In 2023, she collaborates with the latter on the title TQGwhich reached 1.2 billion views on YouTube. She then had a string of international hits and also enjoyed immense success thanks to her collaborations, notably with Anuel AA, Daddy Yankee, Ozuna and J Balvin on the title Chinaor even with Nicki Minaj on Equalwhich remains to this day one of the most listened to pieces of his career.

Loved for her colorful style, her charisma and her sunny pieces, she also seduces with her powerful voice, her danceable rhythms and her sincerity.

Collaboration between Bratz and Karol G
Collaboration between Bratz and Karol G– Instagram screenshot

Music that is both intimate and danceable

In addition to her musical career, Karol G also fascinates with her personal life which she tells in music like Taylor Swift can do. Her romance with rapper Anuel AA, from 2019 to 2021, captivated their fans, especially after their highly publicized breakup. Their passionate relationship was marked by successful collaborations like Secret et Guiltywhich respectively have 1.5 billion views on YouTube alone. A winning duo which also ended on a musical level, with the popular single Oceanwhich Karol G dedicated to her ex-companion. At 32 years old, with more than 65 million subscribers on Instagram, Karol G has established herself as a global superstar. Awarded numerous Latin Grammy Awards, she revolutionizes contemporary Latin music with critically acclaimed albums. A true figure of pop culture, she is present everywhere, from collaborations with the Bratz, a first for a musical artist, to her avatar in the video game Fortnite.

Nicknamed “La Bichota”, a Puerto Rican term which originally designates a drug lord (bichot = big shot), but feminized to evoke power and strength, Karol G embodies an essential figure on the world music scene. With her unique style, her assertive femininity and her growing influence, the Colombian singer has not finished making people talk about her.

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