Most modern social networking sites are based on the “Stratospheric Algorithm”, which allows the program to push relevant content based on user preferences. However, this also leads to the fact that some creators may not be good at driving traffic, or may be afraid that the new content they try will not be able to effectively reach different groups. In response, Instagram launched the “Trail Reel” function that can only be viewed by non-followers, allowing users and creators to explore the world outside of each other’s comfort zones.
Trail Reel content is not visible to trackers; instead, it is only available to those who have not yet tracked it. Instagram says this is to help creators try to create new topics, styles, etc., in order to test the reaction of the outside world and avoid being criticized and withdrawn from existing followers before attracting new customer groups.

In addition, Trail Reel also provides a performance evaluation function. 24 hours after the video is put on the shelves, the program will display the number of views, likes, comments, and shares. It can also be compared with other Trail Reels published in the past to track what kind of way can better attract the attention of unknown users.
If the results of the Trail Reel are satisfactory and you think it can be shared with existing fans, Instagram provides two public methods: one is to automatically publish. The program will ask whether to automatically publish before uploading the video. If the option is turned on, the system will publish it within 72 hours. The Trail Reel is converted to a normal Reel; the second one is manually enabled by clicking Public on the Trail Reel exposure results page.


The new function has now been officially launched and will be updated in batches to creators around the world. According to the reports of creators who participated in the test, they are satisfied with the experience of Trail Reel, allowing them to successfully reach more users, and hope that more Talented creators take this opportunity to share and try out more diverse content.