BRI Presents BRIGuna Digital at BRImo as a Strategy for Facing Pinjol

To attract the interest of the younger generation, BRI has implemented various strategies and provided products and services that are relevant to their needs, especially through the BRImo platform as super apps which provides various conveniences in banking access. Moreover, BRImo offers user interface the intuitive, features self-service complete, and seamless transaction services to attract the younger generation who are accustomed to digital technology.

“BRI provides affordable and easy access to investment, as well as educating the younger generation about the importance of financial planning and investment through the BRImo platform,” said Handayani.

Apart from that, opening a BRI savings account is fast, without admin fees, and makes transactions easy onlinewhich is very relevant to the digital lifestyle of the younger generation.

“BRImo as an application all-in-one which is integrated with the digital ecosystem, such as shopping onlinetransportation and entertainment, thereby attracting more young users who want banking and lifestyle solutions in one application,” he added.