“Minecraft” amusement park will open in the UK and the United States as soon as 2026, with US$110 million to create an immersive interactive attraction

Mojang Studios, the developer of the sandbox adventure “Minecraft”, announced a partnership with the British Merlin Entertainments. Merlin will spend more than 85 million pounds ($110 million) to create immersive attractions in the UK and the United States. It is expected to be as soon as It will open gradually from 2026 to 2027.

Merlin Entertainments is the second largest theme park operator in the world (after Disney), operating more than 135 attractions in 23 countries, including Alton Towers, Legoland, London Aquarium Sea Life, Madame Tussauds and London Eye.

According to the contract between Mojang and Merlin, the “Minecraft” park may be located in an existing theme park or build a new attraction in the city center. In the long term, the two companies named the strategic plan “Adventures Come True” Made Real) and will expand to other countries and regions.

At present, the “Minecraft” amusement park has not disclosed service details. It has only announced that it will design themed rooms, sell peripherals and concept meals based on the “Minecraft” game. In addition to a mixed virtual and real experience, there are also touch point settings that allow visitors to unlock limited in-game content. plan.

The trailer shows classic pixel style signboards, architectural decorations, and even creatures such as creepers (zombies), villagers, and props such as TNT, as if the game is integrated with the real world.

“Minecraft” is the best-selling video game in history. As of May 2023, it has 150 million monthly active players and 300 million units of the game sold. YouTube has more than 1.3 trillion videos uploaded by players, surpassing Tetris’ record to become The best-selling video game of all time.

“Minecraft” is accelerating brand expansion. The long-delayed “Minecraft” live-action movie is scheduled to be released in April 2025, starring Hollywood stars such as Jason Momoa and Jack Black. In May this year, Netflix announced that it will launch an animated series of the game, which will be updated in August. Bath products co-branded with a British cosmetics company are sold around the world, including Taiwan.