Even if there is a good strategy, without execution the results will not be optimal. Dhiku outlined various reasons why strategy execution can fail, including a breakdown in coordination.
“Alignment doesn’t equal execution,” said Dhiku–that even though everyone in the organization has agreed or has the same understanding (alignment) about the strategy to be achieved, this does not necessarily guarantee that the strategy will be executed well.
Dhiku explained several main obstacles faced by companies, such as silos between departments, lack of cross-functional collaboration, and conflicting priorities between teams.
This hinders successful implementation, requiring leaders to find ways to encourage closer and more effective collaboration. He also mentioned the need for the ability to adapt dynamically, especially when facing changing market conditions.
The Need for Transparent Communication
Dhiku explains that failure to adapt strategy to unexpected changes is often caused by rigid plans and a lack of a culture of experimentation in trying new things.
On the other hand, Dhiku also discussed the challenges in ensuring involvement and understanding from the entire team.
“A lack of understanding or buy-in from employees, coupled with inadequate communication and engagement, can lead to significant disconnect,” he explains.
He asked the important question, “How can we bridge the gap between strategy and execution?”
Dhiku emphasized the need for transparent communication and an inclusive and regular approach to ensure all team members are involved and contribute optimally.