Christmas is already beginning to be felt in Mexico City, and to kick off the festive season, we share all the information about the It was Fest 2024, a Christmas parade held every year in the capital. This famous event that includes con floats, inflatable figures, Christmas characters, and of course, the presence of Santa Claus.
The Bolo Fest 2024 parade will take place on Saturday, November 30, starting at 4:00 p.m. The route will start at Monument to the Revolution, will continue along Ignacio Ramírez Street and then join the Av. Paseo de la Reforma, moving forward until reaching the Diana the Huntress Roundabout.
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During the event, you can enjoy a variety of shows, with the participation of numerous characters such as bottargas, goblins, toy soldiers, acrobats and dancers. In addition, there will be huge inflatable figures of famous characters from Disney, Lego, Hasbro and Mattel, among others. A particularly anticipated moment will be the passage of the float that recreates the famous Santa Claus factory.
Best of all, the entrance to the parade is completely free. However, we recommend you arrive early (at least an hour before) to get a good place, either in the stands or in a comfortable space along the sidewalks of Paseo de la Reforma.
If you cannot attend the parade or prefer to watch from home, the event will be broadcast live on Liverpool’s official social networks (Facebook and YouTube), so that everyone can enjoy it from anywhere.
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Event details:
- Date: November 30, 4:00 p.m.
- Route: From the Monument to the Revolution to the Glorieta de la Diana Cazadora, along Av. Paseo de la Reforma
- Cost: Free admission
The origin of Bolo Fest
The name “Bolo Fest” comes from the figure of the was a character who has been iconic for Liverpool for a long time. This character, which initially emerged as a store mascot, is a small, happy and charismatic stuffed toy that has become an icon of the brand. His image has been used in various company campaigns, especially in its promotions and events aimed at children.
Bolo Fest was created to offer a family experience, in the Christmas spirit. The purpose of the parade is to bring together thousands of people of all ages, offering a free and accessible show for everyone, and thus celebrating the beginning of the Christmas season.
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