Unilever Japan announced that it will launch a collaboration with Capcom on the popular action-adventure RPG “Monster Hunter” in Japan on November 11 to launch the “CLEAR” shampoo and conditioner, featuring the assistant El Cat and a large pot of recovery potion. The design inspiration will be placed in the “supply box” packaging box for limited sale, and a lottery will be held from now until December 11th.
The “CLEAR” series was launched in Japan in 2014. It will celebrate its 10th anniversary in 2024 when it enters the Japanese market. The brand targets men in their 30s who care about their hair, helping to consolidate strong and healthy hair from the roots. Since the launch of “MONSTER” in 2022 After the special edition of “Hunter Rise: Breaking Dawn”, this collaboration coincides with the 20th anniversary of “Monster Hunter”.
The collaborative CLEAR shampoo/conditioner not only has a healing potion logo on the bottle packaging, but also has a vertical painting of Ellu cat wearing a fire dragon suit/thunder wolf dragon suit, and also adds the aroma of “herb”, the raw material of “restoring potion”. Added mint leaf extract moisturizing essence and royal jelly moisturizing essence.
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Although it is designed in the name of a recovery medicine, the official did not mention that it contains hair growth effects. The shampoo/conditioner is a single 350g can. It will be sold on Double Eleven while supplies last.
To commemorate this cooperation, the social activity “Take care with CLEAR!” was launched simultaneously in physical stores and social platforms. The physical store provided the first 30 consumers with the medicine logo “hot spring shower cap/sauna bag”; There is no need to purchase the product in the group activity. Just forward it and you can participate in the lottery and have a chance to win a “large can of recovery medicine pillow” that is 2.5 times the size of the product bottle.
\#CLEARlet’s take care of ourselves! /
Meow meow! #Monster Hunter× #CLEAR Collaboration campaign released![Anemergencyquesthasoccurred!!👀】
The design of this collaboration package is Nyanto! I, Airu, have appeared! ! 🐱… pic.twitter.com/JO23ThLlXO— CLEAR official (@clearhaircareJP) November 11, 2024