Several experts in the automotive sector say that the future of car travel in Europe involves a series of personalized experiences that make the most of the time in the vehicle.
ADVERTISING“Welcome Stella,” says a female voice to the Spanish actor Antonio Banderas when you enter a new Mercedes black in the company’s latest announcement. As Banderas drives his daughter (Stella) in his car, the vehicle’s interface orders him a matcha latte at his favorite coffee shop, takes him to a nail salon, and then to a club.
The new ad is for the E-Class, a car that, according to Mercedes, will offer a more personalized experience that, according to sector experts, make the most of the traveler’s timerepresents the future of car travel in Europe.
What is a personalized driving experience like?
Holger Beilstein, head of Business Field UX Assets at the German manufacturer Continental, explains that its software collects information from on-board sensors about the driver and passengers, including basic personal data and his moodto personalize the recommendations that the car makes on each journey.
“We’re looking for convenience and an enjoyable ride… any way to make life easier and more enjoyable,” Beilstein said, adding that a driver’s trip could start in the morning with a daily digest of content personalized to you and what you’re looking for. you like to consume.
The driver then heads into town, and the car might recommend points of interest or a city tour if it’s somewhere new. On the way, the car could ask you to stop and carry it and, as you do, guide you to a station where you can be served food while you wait.
According to Beilstein, the cars will have cabin sensors to recognize if you are alone in the car or with the family. The detection of microphone It will also be able to recognize drivers and passengers based on their voices and the seat they are in, he continued.
According to Jérôme Doncieux, founder and CEO of the software company ETX Majelan, a custom car You will also be able to recommend to its occupants the best audio contentsuch as podcasts, depending on your preferences.
When going to and from work, drivers will be able to recover their 80 minutes of average travel deciding if they want to be productive or relaxaccording to Doncieux. This presents great opportunities and a possible industry of “billion dollars” for advertiserscontinues Doncieux, who until now have not capitalized on that time lost commuting to work.
Audio comes first
To make this happen, automakers are investing time and money into improving the functions of voice control of cars, Doncieux said.
According to Alexandra Montaron, head of strategy at ETX Majelan, customers have problems with car systems while driving. Montaron states that its internal studies show that only 10% of car applications are usedso browsing the vehicle platforms is like “having a large library of books.”
“In 2030, the car just takes you,” Montaron said. “The system does not wait for you to ask it, anticipates your needs and offers you suggestions based on your habits.
In English and Frenchthe Polytechnique high school of science and engineering in Paris works with ETX Majelan to achieve high quality voices with which to train their audio AIs and produce less synthetic and more emotional voices, according to Professor Eric Moulines. “The path forward is clear, now the solution must be scaled,” Moulines said.
