The video seems to have won over recruiters. Video interviews are increasingly popular, with a 70% increase expected in 2025, according to a 2022 study from the Association of Talent Acquisition Professionals (ATAP). At the same time, reading a Canadian study carried out in 2020, we learned that using video for your application increases your chances of joining the team by 23%.
With this growing position, it was natural for LinkedIn to invest in the audiovisual sector. At the beginning of October, the professional social network just added the video tab to its site in France. At the same time, the platform offered master classes to make the most of the benefits of this format, the favorite of users of the site. Already present in other areas of the globe, the arrival of this tab reveals a growing interest in video here.
For Ester Ohayon, communications director at LinkedIn France, “video continues to be the most engaging format in the news feed on the platform. It’s also the fastest growing format in the ways professionals consume and share content on our platform. This is why we invested in the subject. » In such a situation, knowing how to write, shoot and edit videos becomes a major advantage.
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A considerable advantage
The video seems to have fully integrated the corporate culture. According to an XYZ Recruitment study published in 2022, 85% of companies already use videoconferencing platforms to conduct job interviews remotely. In the same sense, having the ability to produce video is becoming prized: “In the era of the content economy, these skills are becoming more and more sought after and valued in companies and sometimes allow a candidate to differentiate themselves” , observes Esther Ohayon.
However, it is not tomorrow that the acquisition of these video “skills” will become imperative for your future job searches or in the job market. Have you never used editing software? Don’t panic, “these skills are not universal and are not essential in all sectors and in all professional fields”, counterbalances the representative of LinkedIn France. Last July, we wondered if the video application was more advantageous than the cover letter. Here, the answer is essentially the same: it depends on the position and the profession targeted.
