Japan’s largest online shopping marketplace Mercari (Chinese translation: Melu Keli) officially announced today (24th) that it has joined hands with 7-ELEVEN. From now on, Taiwanese users can purchase Japanese products at Mercari and easily pick up the goods at 7-ELEVEN. In addition, Mercari will also hold a free exhibition “Japanese Mercari takes you on a treasure hunt across time and space” at the Huashan 1914 Park in Taipei.
As mentioned in the Mercari 2024 first half transaction trend report, Taiwan ranks second in Mercari’s cross-border transaction amount and number of transactions. In August this year, Mercari entered Taiwan through cross-border e-commerce. Taiwanese users can register directly By using the service, you can purchase second-hand goods from Japanese sellers in Taiwan. Within about a month after the service started, the number of registered users exceeded 50,000, which shows that Taiwanese users have extremely high demand for this.
In today’s press conference, in order to show the sincerity of entering Taiwan, Mercari’s executive director, Mr. Force, and commercial director and head of Taiwan business, Mr. Ishikawa, specially came to Taiwan to attend the press conference together with Uni-President Supermarket Marketing Group Associate Manager, Mr. Lin Qichang. Announced the launch of a new business cooperation.
In the future, products purchased by Taiwanese users through cross-border transactions will be available for pickup at more than 7,000 stores across Taiwan. Mercari and Uni-President Supermarkets will continue to hold various joint marketing activities in the future to enhance convenience for Taiwanese consumers and actively Explore the possibility of creating new business using the resources of both parties.
In order to allow Taiwanese consumers to actually experience the fun of encountering various Japanese rare products on Mercari, a free exhibition “Japan Mercari takes you with you! A treasure hunt across time and space” will be held at the Huashan 1914 Park in Taipei from 10/25 to 10/30. Displays various Japanese popular products from the 1990s to modern times.
In addition to exhibitions, the site also includes three major experience areas: “Japanese Hot Girls Photo Experience Area in the 1990s”, “Japanese Drama Fan Room Experience Area in the 2000s”, and “Japanese Promotional Culture Experience Area in the 2010s”. Visitors can personally Experience the fun of taking photos with 109 Girls in front of Shibuya 109 Department Store, walk into the room of a Japanese drama fan in the 2000s and once again feel the powerful charm of Japanese dramas at that time, or pick up a glow stick and enjoy the endless fun of star-chasing culture in the 2010s.
At the end of the exhibition, there is also a “Mercari” free exclusive commemorative gashapon area, allowing visitors to leave with a full load and experience a treasure hunt journey across time and space!
Finally, in order to thank Taiwanese consumers for their enthusiastic support, Mercari will hold the “11.11 Mercari Taiwan Hello Opening Ceremony” on Double 11. From now on, all products will be discounted with a discount of less than 20%, and will be launched from 11/1 to 11/12. More promotions.
During the event, the first 1,000 newly registered Taiwanese users will receive a 100 yuan “7-ELEVEN digital product gift certificate”. In addition, if the pickup method of the goods purchased at Mercari is set to 7-ELEVEN, the first 20,000 members will receive a “CITY CAFÉ Medium Cup Hot American Exchange Voucher”.
It was also mentioned at the press conference that a shipping discount with an average 61% reduction on the popular category “Games, Toys, and Peripherals” was also launched, and there are plans to revise shipping rates for other categories of goods in the future.
For event details, please refer to the “11.11 Mercari Taiwan Opening Commemorative Event” event page.
“Japanese Mercari takes you on a treasure hunt across time and space”
Exhibition date: October 25th to October 30th, 2024
Exhibition time: 10:00~18:00
Exhibition location: 1F-1, Hall 4A, Huashan 1914 Cultural and Creative Industrial Park
※Free admission for all