Monetization Opportunities from Web-Based Digital Advertising Interactions3

On the other hand, a court in Europe (CJEU) ruled on October 4, 2024 that Meta, the parent of Facebook, must limit the amount of personal data collected from users for targeted advertising purposes.

Meta must limit the amount of user data used for targeted advertising even if the user has been given permission. This decision is considered to have a serious impact on companies in Europe that rely on Facebook advertising.

Quoting Gizchina, Wednesday (9/10/2024), according to these regulations, social media such as Facebook cannot use all user personal data that has been collected for advertising purposes, without a cleaning time limit.

The court also emphasized that European data protection rules or the General Data Protection Regulation (GDPR) require companies to implement limits on the amount of data processed.

In article 5 paragraph 1 of the GDPR it is said that the use of personal data must be limited to what is needed and not more than that.

This is done to limit companies from collecting personal data, either through their platforms or through third party websites. Then, use that data for targeted advertising.