Due to the fact that the sales of many games have not met expectations, coupled with unfavorable news such as the postponement of “Assassin’s Creed: Shadowbringers” to 2025, Ubisoft, the publisher of “Assassin’s Creed”, is facing an existential crisis. However, an overseas news from Bloomberg pointed out that this company A possible way out for the French company – partnering with Tencent to acquire and take it private.
Three Bloomberg reporters jointly reported (bloomberg.com) that according to people familiar with the matter, China’s Tencent and Guillemot Brothers have been discussing with consultants to explore ways to help and enhance the value of Ubisoft. One possible option is to join forces to merge the companies. Privatization.
However, Bloomberg emphasized that the above-mentioned options are still in the early stages. According to people familiar with the matter, Tencent and the Guillemot family are also considering other options. Spokespersons from both parties have currently declined to comment on the rumors.
As Bloomberg reported the possibility of taking the company private, Ubisoft, whose stock price has fallen more than 40% in the past 12 months, rose 33% to 14.20 euros on the day, the company’s largest share price since its initial public offering in 1996. increase.
The origin of the cooperation between Tencent and Ubisoft comes from 2022. At that time, there were many large-scale mergers and acquisitions in the game industry. The Guillemot family chose to cooperate with Tencent. In addition to directly holding 9.2% of Ubisoft’s shares, Tencent also purchased 49.9% of the shares of Guillemot Brothers Holdings. Tencent holds less than 10% of Ubisoft shares and has no operational veto power.
Although the report did not receive a response from both parties, it also caused concern about Ubisoft’s prospects. Because there are still three months until the company’s latest AAA masterpiece “Assassin’s Creed: Shadowbringers” is released, all kinds of disturbing news will affect the company’s development. market capitalization.