NOS Nieuws•vandaag, 16:30
For the ninth time, Spotify is presenting an annual overview of the most listened to artists, songs and podcasts, the so-called Wrapped list. There is one clear winner: Taylor Swift is the most listened to worldwide. In total, the artist’s songs have been streamed more than 26 billion times. She was also the most popular artist in the Netherlands.
Boef is number three among the most streamed artists in the Netherlands, making him the most streamed Dutch artist. In 2021 he was still in 21st place and in 2022 he was not in the top 10 either. “That probably has to do with the release of his new album Luxury Problem in February of this year,” pop journalist Atze de Vrieze told NOS. “His last album before that was in 2020, during the lockdown, after which Boef was silent for a long time.”
The song that was most listened to in the Netherlands this year is Stiekem by Goldband and Maan. That is not Goldband’s only top 5 hit, because their song Noodgeval also scored very well this year.
“Goldband’s popularity did not suddenly arrive this year,” says De Vrieze. “They broke through during the corona period, and that is quite special. They were played a lot in student houses during the lockdowns, which made them increasingly popular,” he says.
“In 2021 there was a short period in which everything was allowed again and then they gave two concerts in Utrecht and Amsterdam, which turned out very well,” says De Vrieze. Even after that, at festivals in 2022, the band did well. “They were at Lowlands, Wildenburg, Pinkpop, you name it. And everywhere everything came to a standstill because it was such a success.”
You have to continue to stand out in that pool of more than 50 million songs, and Spotify’s end-of-year list helps with that.
Pop journalist Atze de Vrieze
What De Vrieze finds remarkable is the song Noodgeval in the top 5. “That song is from two years ago, so it’s still going strong.” He states that it is important for artists to “keep the machine running”, which is what Goldband shows here. “You have to continue to stand out in that pool of more than 50 million songs, and Wrapped helps with that.”
Goldband itself said in a short response to the NOS that they were happy and that they would never have succeeded without singer Maan.
De Vrieze is not surprised that Taylor Swift is the biggest artist in the annual overview. “She of course re-released her album 1989, in which she re-recorded all the songs. Everything she does is also world news, so I don’t find it surprising that she is at the top.”
This year is the first time in 11 years that a woman is the most streamed artist. For the past three years it has been Bad Bunny. Miley Cyrus’ song Flowers is the most listened to song worldwide with more than 1.6 billion streams. A fun fact is that this song was also the most listened to on Valentine’s Day.
What is striking, according to Spotify director Monin, is that Dutch people mainly listen to local music, such as Dutch pop or Dutch hip hop. Dutch music was already popular, but by 2023, an additional 7 percent of Dutch music would be listened to in our country.
Podcasts also remain a “very popular” category on Spotify. Just like last year, the weekly show Geuze & Gorgels by Kaj Gorgels and Monica Geuze was the most listened to in the Netherlands. In second place is the BROERS podcast, by Sam and Rijk Hofman.