After Halloween, here comes Black Friday! How did we get here ? When did this drift date? Since when have we accepted the incessant intrusion of these anglicisms which pollute the language and make it inaudible? This little music from among ourselves, complacently relayed, in fact maintains the exclusion of a majority of the population.
Each time one of these abstruse terms from English arises, after trying to understand, always ask yourself the question: but how did we say it before? A French word, used by everyone since always, should serve well to designate what an obscure idiom now claims to impose. Such is voluntary servitude. We ask for more.
When National Education, lacking teachers, launches a recruitment campaign, it organizes job dating sessions. National Education…When companies want to whitewash their image to pretend to convert to ecological requirements, it is said that they practice greenwashing. When companies reduce office space, executives are invited to go to coworking spaces. We strongly recommend that employees do not skimp on time blocking or time batching, in other words to group tasks of the same nature together to complete them in one go. When a historical monument seeks to attract crowds, it adopts the fashion of escape games. When an owner is encouraged to refresh his property, to make it look better and sell it better, we recommend home staging.
Even publishers, who were thought to be more careful, began to speak this newspeak without embarrassment. Recently, one of them asked his troops to “boost growth hacking”, or, to put it as it used to be, to activate the best ways to find readers. It is no longer rare in bookstores to come across the section of feel good novels, which do good, touted as page turners, books that you read in one sitting.
Taking a plane without real necessity means exposing yourself to flight shaming, the shame of contributing to climate change. In the media, fake news has driven out false information, lies and intoxication. And so on.
Besides the spontaneously incomprehensible nature of these obscure Anglicisms, what is striking and disturbing is their ugliness. As much as our eagerness to adopt them to chase away what brings us together. A common language, shared by all.