The rise in fuel prices has affected the pockets of many drivers, who are looking for ways to reduce their fuel costs and take advantage of their regular car trips to earn extra income. The business model of the startup Shopopop is based on this, which uses geolocation and Artificial Intelligence (AI) algorithms to suggest deliveries to App users that fit with their daily trips. “Mobile geolocation is used to show the closest available deliveries to users, who receive a ‘push’ notification to be able to see it and pick it up if they consider it appropriate,” details this ‘collaborative shipping’ company, which adds which have an algorithm that, in addition to proximity as a relevant variable, also takes into account users’ usual journeys. In this way, the mobile application preferentially shows deliveries to those users who established those routes in their profile, and that match the customer’s route from the store, allowing them to earn 6 euros on average for each delivery made, according to data provided by the company itself. This shipping method has been operating in France for years, where, according to data from the ‘app’, active users have received more than 150 euros per month. “In the last year we have seen how the purchasing power of citizens and, especially, drivers, has been reduced by the increase in prices. At Shopopop we have managed to enable individuals to make their daily trips by car profitable and optimize their spending on fuel by making collaborative home deliveries. Thus, in addition to helping their economy, we create community and generate a positive impact on the environment,” says Clara Lloveres, Country Manager of Shopopop in Spain. Likewise, Shopopop provides a series of expert tips to boost fuel savings, including using mobile applications to find gas stations with the lowest prices; take advantage of the discount offered by some loyalty cards at service stations; or resort to “efficient driving”, maintaining a constant speed and avoiding sudden accelerations and braking.