“Among school supplies, stationery is the sector that is growing the most. We have observed a 10 to 15% increase on everything made from paper pulp: single copies, double copies, notebooks, binders…
The increase is due to the shortage we experienced two years ago. We were no longer able to meet demand: our suppliers were facing problems with the supply of raw materials, in particular due to the closure of two large European paper mills.
The situation has greatly improved over the past six months. But inflation can still be seen in the price of paper-based products, as orders are placed between ten months and a year in advance. The increase should not be the same next year, and we can even hope for price drops.
Despite the current price increases – which we have partly contained by taking on our margins – notebooks remain essential purchases. And even in the digital age, the diary is still the flagship product of the new school year, for students and teachers alike.
However, we are seeing greater arbitrage this year, with a desire to buy just what is needed. So far, we have seen a drop in the average basket of an average of 6% compared to 2022: it now stands at €42 (taxes included).
We also see that the phenomenon of the “scratched list”, which has existed for a long time, has grown in importance: now, before coming to the store, the vast majority of parents take inventory of the school supplies that remain in the drawers. An attitude that is common sense, which preserves their purchasing power like the planet.
And failing to be able to reduce essential purchases, such as paper products, customers ignore school leather goods, such as backpacks or pencil cases, which are both the most expensive purchases and products that can be reused year after year.
Another revealing phenomenon: we observe a real craze for the purchase of bags and pocket calculators. We have been offering this service for ten years, but the quantities have tripled this year. The recovered products are given away or put up for sale. In stores, second-hand and reconditioned equipment are very popular and meet both economic and ecological requirements.
Finally, customers are more price-conscious and seek out the cheapest stores. But, despite the emergence of hard discount (Action, Stokomani, etc.), consumers remain attached to “traditional” brands (specialized stores or large retailers), which still represent 95% of the school supplies market. »