The average price of a wedding would have jumped to $ 29,000 in 2023, even if couples would opt more for more intimate ceremonies, instead putting the package to personalize the event, according to an American study.
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The study carried out by the online wedding planning site Zola would have been based on a survey of 4,000 couples who will marry in 2023 to conclude an average increase of $ 1,000 in the wedding budget compared to last year, according to what CNN Business reported on Wednesday.
This increase would be due in particular to inflation as well as the resurgence of weddings after a few quieter seasons, but also to requests for increasingly personalized celebrations.
“Vendors in the wedding industry have had to raise their rates because they also pay more for goods and services like food, flowers and labor,” said Emily Forrest, director of communications at Zola. , to CNN.
In some American cities, including New York and San Francisco, the average cost even exceeds $35,000, reaching more than US$43,500 and US$37,200 respectively, according to the American media.
If the personalization of a ceremony can lead to a cut in costs, for example among brides who wear more casual clothes than the traditional white dress, the accumulation of small details specific to each one can also result in an inflation of the total bill.
At the same time, alternative weddings, such as underwater weddings, would gain in popularity, estimated the Pinterest platform, which saw the trend jump 305% on its platform, reports CNN.
Same story with wedding photographer specializing in underwater photography, Kimber Greenwood, who reportedly noted “a huge jump in interest”, with no less than twenty ceremonies booked this year.