Her job, Salomé Saqué fantasized all her adolescence. Like an “unreachable ideal”, from the small isolated village in which she grew up. Finally, after studying political science and a few internships in radio and then at France 24, the 27-year-old Ardéchoise gradually imposed herself. Until becoming one of the faces of Blast, online media marked on the left for which she follows the economy, in addition to being a columnist on France 5 and Franceinfo.
She is not the only one to embody the media founded by journalist Denis Robert. He himself is well known to the public of the YouTube channel with some 800,000 subscribers, which uses crowdfunding. But the statistics are clear: the audience for the video varies according to the face associated with it. is 65 years old, for example”, underlines Salomé Saqué. They each have between 100 and 500,000 views.
“The incarnation is a tool, she asks straight away. I speak in front of the camera because that’s how attention is captured today. This is her goal: to disseminate to as many people as possible the subjects she deems to be of public interest, such as the climate crisis or social inequalities.
She noted the interest of young people in these subjects while working on her book, which has just been published by Éditions Payot, Be young and shut up. “Our generation is looking for vectors of information that speak about what concerns them, she raises in a suddenly convinced tone, the same one she takes in the videos of Blast. For example, they are more sensitive to the ecological cause, which I regularly address, not out of activism, but because it seems to me to be a crucial issue. »
Positions that earned the journalist the qualifier of “committed”, which she neither denies nor claims. “Everything I produce as a journalist is sourced, investigated, contradicted. I am not listed anywhere. My compass is the Munich Charter (the code of ethics for journalists, editor’s note). But I’m not hiding behind hypocritical objectivity, she adds. I have biases, which notably influence my choice of subjects. I don’t think that’s incompatible with strong journalistic rigour. »