Without him, his medium does not exist. Gaspard Guermonprez, known as Gaspard G, may delegate the writing of the texts of his videos, his channel has his face and bears his name. On YouTube, the young Franco-Canadian offers videos of around thirty minutes with dynamic editing. He delivers, as if they were the fruit of his own research, the results of investigations sometimes on a social phenomenon, sometimes on a political or media figure.
Behind the up-and-coming channel with some 500,000 subscribers, there are a dozen small hands – journalists, editors, salespeople and production managers – gathered on the top floor of a Parisian building. “We discuss together the subjects we want to cover, even if it’s me who has the last word”, explains Gaspard Guermonprez, with the assurance of the publication director that he is, at just 25 years old. Then, he supervises and makes the very last modifications before the reading in front of the camera.
He maintains a close bond with his subscribers. “Comments and reactions are a valuable indicator, he explains, but you have to know how to take some distance: if a subject that seems important to me, such as abortion or Charlie Hebdo, makes me lose subscribers, it’s that this audience did not correspond to my editorial project”, explains the business manager.
Although he claims to be close to his generation, driven by the ambition to “give him the keys to reading a complex world by making it interesting”, Gaspard Guermonprez does not define himself as a journalist. “I see myself as a media entrepreneur,” he suggests. Moreover, in addition to his YouTube channel, he created and has since 2021 directed the “Intello” agency, which manages the commercial activity of other content creators specializing in culture and education.
The economic model is the same in both cases, based mainly on advertising partnerships. “Monetization by YouTube weighs very little in the balance,” he justifies. So the videographer works with brands, which he promotes. “It’s a form of advertising insert lasting a few minutes,” he explains. But its subject is systematically decorrelated from that of the video so as not to create confusion between the editorial content and what is requested by the brand. »