ANPKarin Bloemen taught the presenters the art of fake crying during the last episode
NOS Nieuws•vandaag, 13:25
From the vagina weeks to facial yoga: Coffee time, she says, did not shy away from any subject. This morning was the last broadcast. After more than thirteen years, you can no longer relax in the morning with “mutersy fun, but also undervalued journalism,” said writer Kluun in an ode to the program.
Due to the low viewing figures (about 150,000 people), it was decided at the end of last year to remove the program from the tube.
Several loyal guests made their appearance in the RTL 4 program today. There were performances by Karin Bloemen, Edsilia Rombley and Wolter Kroes. Experts from the fields of lifestyle, fashion, health and nature were guests to provide viewers with advice for the last time.
There was also a video message from actor George Clooney in which he thanked Quinty, Loretta “and the wonderful team of Coffee Time” for their dedication and passion. Prime Minister Rutte also addressed the presenters.
“To my great regret, the program is going off the tube. You entered people’s homes as good friends to drink a cup of coffee. You are professionals,” it sounded in Rutte’s video.
Hidden interview power
Kluun said in his nominated ode that the program is not only fun, but also has real content. “Under the blanket of cookies and cappuccino, there was a hidden interview power. Because you are comfortable, you tell more,” he said about his own experiences. He describes his visits to the program as a warm bath.
Koffietijd started in 1994 with the presentation duo Hans van Willigenburg and Mireille Bekooij. To rejuvenate the program, two new presenters came in the 2000/2001 season, Sybrand Niessen and Judith de Klijn. This innovation did not catch on and that is why the program was taken off the air in 2001.
Koffietijd made a comeback on April 5, 2010 with Loretta Schrijver and Quinty Trustfull as presenters. The current presentation team was later supplemented with Pernille La Lau, Vivian Slingerland and Patrick Martens. The program was broadcast every weekday at 10:00 am.
For the past thirteen years, the program has found it important to convey various themes in an accessible way. “We wanted to discuss social issues, such as informal care, medical inequality between men and women and the way we treat each other,” says presenter Pernille La Lau.
“We don’t talk about people, but with people. We always want to find the connection,” adds presenter Vivian Slingerland.
Disappointing viewing figures
The program is supported by the National Postcode Lottery and the VriendenLoterij. Due to disappointing viewing figures, the management of the sponsors has decided to end the collaboration.
Peter van der Vorst, program director of RTL, regrets that Koffietijd is ending: “But we understand the choice of the National Postcode Lottery and VriendenLoterij. Without their contribution it is unfortunately not feasible for us to continue the program.”
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