Horacio Pagani and his three beautiful creations, preparing for great festivities to be held in mid-June
In the middle of the year, the exclusive brand founded by the Argentine designer Horacio Pagani celebrates its 25th anniversary. Since September 2022, a series of events such as the presentation of its latest model called Utopia, have begun to generate a festive atmosphere for its factory installed in Modena, Italy, which will culminate with a great festival on June 16.
That day three days of festivities will begin in Modena’s Piazza Roma. It will be a “hyper event” in which 25 Zonda, Huayra and Utopia models will parade with their various variants, that is, the legacy of the brand in this quarter of a century.
On the first day, at night, the citizens and fans of Pagani will have the opportunity to enjoy a very special moment: a concert by the artist Mario Biondi, although this will only be part of several events that remain a surprise for now, and that Pagani himself has announced that they will be unveiled on his social media channels in the previous weeks.
As part of the festivities and the desire to get into the mood for such an event, Pagani has made a video that begins to outline the spirit of the event. Three cars of his creation, one representing each of the models he designed, run along an airstrip, allowing sound to take the lead in the audiovisual production.
Pagani Automobili turns 25 this year and is preparing for great celebrations
Those who have had the opportunity to visit the Pagani Automobili museum in Modena assure that it is absolutely hypnotic, because beyond appreciating some models of the production that began with the Zonda in 1999, they find the personal history of Horacio Pagani.
Faithful to a custom that he expresses in his cars, detail is his great obsession. From his first approaches to the automotive world in his native Casilda, in the province of Santa Fe, when he was a teenager, through his first engineering projects and his early foray into regional and national motoring, to his tour of the Valle del Engine, in Italy. Starting with Lamborghini, and ending with the Utopia.
“The people who work for us do it with passion, and that passion is contagious. Whoever gets into one of our cars can see it in the attention to detail and experience it every time he drives, ”says the Argentine proudly.
Horacio Pagani is obsessed with details, and this can be seen in each of his mechanical creations.
Pagani Automobili is not just a car brand, but the realization of a dream and a goal from which it never strayed even a meter. When the world automotive industry was in crisis in 1992, and he was a designer at Lamborghini, he had the vision of taking advantage of the opportunities that could arise in a hostile scenario due to the great financial problems caused by the Gulf War in 1991. .
This is how his company was born in 1999, the same one that sold unique and personalized cars to elite actors and athletes. His designs always put something of his own and something from his client, although there is something that does not change, and that is its wedge shape, its rear finish and a powerful 6-liter Mercedes AMG V12 engine with 800 hp specially produced for Pagani. The mostly analog clocks and the absence of electrification are aspects that are maintained even in the Utopia, the model presented in September 2022 and which begins to be delivered to its owners this year.
The Utopia, the latest creation of Pagani Automobili, was presented in September 2022
“We have always questioned our certainties and cultivated doubt, even about what we consider acquired. It is part of our working method and always will be”, says Horacio Pagani. “Questioning yourself implies knowing how to listen, evaluate and be willing to change your perspective. This is how we grow, mature and acquire knowledge. We all need to be intrigued and passionate about beauty, experience quality, and make it a value of our company to lead naturally,” he adds.
“We do not want to be leaders because of what we have achieved, but because of what we want to achieve in the future. Looking to the future will allow us to continue manufacturing beautiful, innovative, safe, comfortable and people-friendly cars. When someone steps into a Pagani, they should feel at home. This was a challenge 25 years ago, it is still a challenge today and it will be in the future. But wouldn’t we be less men if we didn’t have challenges to face? With our 25 years, we have brought utopia to the streets: our own utopia. We could not have a more beautiful suggestion for the next 25 years”, concludes the Argentine designer.
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