In Europe too, researcher-entrepreneurs are setting out to conquer the promising market of generative artificial intelligence, capable of producing text or images. Among the most important are the German Aleph Alpha and its multimedia model, as well as the French Bloom, an open source model supported by the CNRS, designed by a consortium of international researchers brought together by the Franco-American start-up Hugging Face. Many European companies are launching specialized tools, such as Stable Diffusion (image generation), the Swedish Sana Labs (information management) or the Dutch Creative Fabrica (visual generation). Others offer template platforms, like Dust. All raise funds, but which amount to tens of millions of euros, far from the billions of dollars from Microsoft, Google and Meta.