16 Feb 2023 at 12:08
These are not amounts of Champions League-like proportions, but Ajax and PSV can also earn quite a bit of prize money in the Europa League. For both clubs, the European season continues on Thursday with the intermediate round. Ajax plays against 1. FC Union Berlin, PSV meets Sevilla.
As a Champions League dropout, Ajax has ended up in a different financial world with the relegation to the Europa League. On an annual basis, UEFA reserves 2.032 billion euros for the participants in the Champions League and 465 million euros for the Europa League clubs.
These amounts are divided into a number of categories. Three of these are set at the start of the season: the starting premium, the coefficient premium and the income from the marketing pool. Earlier we explained how this system works. Another important component is of course the prize money.
Ajax has so far earned 5.6 million euros in the Champions League matches thanks to the victories over Rangers FC. The starting premium of the Amsterdammers amounted to 14.8 million euros, the coefficient premium was approximately 21.6 million euros and on top of that comes the income from the marketing pool of approximately 2.7 million euros. Ajax has already received 44.7 million euros in UEFA funds. Recettes are not taken into account.
If Ajax shows itself to be superior to 1. FC Union Berlin in the intermediate round of the Europa League, an amount of 1.2 million euros will be added. There are amounts of 1.8 million euros, 2.8 million euros and 4.6 million euros for reaching the quarter-finals, semi-finals and finals of the second most important tournament for European clubs respectively. The winner can look forward to an additional 4 million euros.
PSV has been active in the Europa League since September, after it was stranded in the play-offs of the Champions League. The team from Eindhoven received approximately 15.5 million euros in UEFA amounts this season: a coefficient premium of 3.4 million euros, starting money of 3.4 million euros, income from the marketing pool of around 1 million euros, 2.7 million euros euros based on the performance in the group stage of the Europa League and a loser’s premium of 5 million euros due to the elimination in the play-offs of the Champions League.
Champions League gold mine for participants
In the Champions League, the eighth finalists received a bonus of 9.6 million euros and the clubs that qualify for the last eight receive an additional amount of 10.6 million euros. The semi-finalists can expect another 12.5 million euros and the teams that qualify for the final battle will receive a further 15.5 million euros. An extra €4.5 million is available for the winner.
Not only Ajax and PSV, but also Feyenoord and AZ are still active in Europe. As a Europa League group winner, the team from Rotterdam only enters the eighth finals. The same applies to AZ at Conference League level. At the third European level, the European premiums are the lowest: from 600,000 euros for reaching the last sixteen to a bonus of 2 million euros for the overall winner.
Program intermediate round Europa League (16 and 23 February):
Ajax-1. FC Union Berlin Sevilla-PSV Bayer Leverkusen-AS Monaco Red Bull Salzburg-AS Roma FC Barcelona-Manchester United Juventus-FC Nantes Sporting CP-FC Midtjylland Shakhtar Donetsk-Stade Rennais
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