The Martín Fierro a la Comunicación Digital Nativa are warming up their engines and are being broadcast by Infobae. Facing the start of the ceremony, the nominees and other invited celebrities are already parading down the red carpet and are received by Ximena Rijel and Ayelén Garavaglia, at the door of the Hotel Uthgra Sasso in Mar del Plata. Aníbal Pachano, The Toothless Wizard, Flavio Azzaro, Tuli Acosta and the mayor of the “happy city” Guillermo Montenegro, among others, have already passed through it.