The Stephen Kings film adaptation The Boogeyman (2023), has moved from the US streaming service Hulu and will receive a theatrical release. This decision comes after a successful preview that took place in December.
The Boogeyman was so popular with audiences during a preview that 20th Century Studios reversed their decision to release the film on Hulu. King was also impressed by the film and officially approved the production.
During the lockdown, when most movie theaters were closed, horror movies on streaming services got a serious boost. Now that cinemas have reopened en masse in most countries, 20th Century Studios is still going for a larger release and hopes for more financial success. It is not a risk-free decision as moviegoing numbers remain low and are not expected to return to pre-pandemic levels until 2025. Still, the studio takes the gamble, it was possible M3GAN (2022) that inspired them. This low-budget horror film has attracted massive audiences worldwide and has already grossed around $200 million.
Decision is already bearing fruit
So far, at least tactically, the decision to move to the cinema seems to have been a good move. Since the announcement, the movie has been talked about more by movie buffs. The future will show whether these enthusiasts will actually make their way to the cinema.
A new film adaptation of Stephen King’s horror story of the same name about a man who believes his children have been murdered by the Boogeyman.
The Boogeyman opens in theaters in the United States on June 2. A Dutch release date has not yet been announced.
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