If we want to have an example of what cultural appropriation is, the case of the British franchise suing a Mexican franchise for using the term “taqueria” in his name, defines it perfectly.
As reported by various British media, a British franchise filed a lawsuit against Michelle Salazar de la Rocha and your partner Sam Napierwho lead the business “Sonora Taqueria“, to use the term Taquería. The situation has exploded on social networks.
The demand would consist of a cease and desist on the use of the floor in his name and identity, a situation that has not been well received in Mexico in social networks, as it is considered to be a case of “cultural appropriation”.
The British franchise is named after Worldwide Taqueriatherefore it is considered that Sonora Taqueria would have infringed in the use of a registered trademark.
One of the British media reported that the response to the case between Worldwide Taqueria y Sonora Taqueria caused outrage in the Mexican people, because it is a word rooted in our country.
“The response from Mexicans has been one of outrage. Because it’s ridiculous. There’s no way to put it…and I guess it also brings to mind the fact that everyone thinks there’s no good Mexican Mexican food in the United Kingdom. But if you can’t even call your taco place a taqueria, where do you start? It is another barrier, ”reads in the British media.
The comments on social networks go along this line, since Mexicans assure that it is about cultural appropriation and that if someone should receive a lawsuit, it is precisely the British franchise.
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