The math doesn’t lie: the rise of The Walt Disney Company as the company with the most worldwide subscribers on the streaming platform, unseating Netflix, has been thanks to Russia. Though Netflix has announced in previous months the dismissal of hundreds of workers to cushion lossesthey do not show at least publicly, more concern.
Due to the war between Russia and Ukraine, Netflix decided to leave the first country, which meant the removal of 700,000 accounts from its archive in one fell swoop. This week, The Walt Disney Company announced to have 221.1 million subscribers, just 500 thousand more than its competition. In other words, if Netflix had been sustained in a country whose capital is Moscow, it would still have the crown in that area for at least 200,000 users. Also is true that Netflix has made not very popular decisionswhich also contributed to this drop in favor of Disney.
In the US and Canada they decided to increase monthly prices and, given this, 600 thousand people chose not to renew their monthly agreements. In addition, more desertions could be expected, after the initial announcement of charging in five Latin American countries, about 60 Mexican pesos a month, for adding a “second home” to their accounts. The measure, which seeks to stop shared accounts, a common and legal practice among users, will apply as of this month in Argentina, Honduras, Guatemala, El Salvador and the Dominican Republic, but will be extended to the rest of the world. Decisions are made at a time when competition with Disney is strong.
Both companies compete for market supremacy. If the two added subscribers, they would count above 440 million, that is, almost half of the nearly 900 million people registered with streaming, in the world. Both are entering the different territories looking to recruit talent to film local productions, which will allow them to attract clients.
During this pandemic stage, Disney has produced at least half a dozen series in Mexico, one about the work of Jules Verne being one of the most anticipated. And Netflix has attracted Guillermo del Toro’s “Pinocchio” and Alejandro González Iñárritu’s “Bardo”, as one of his strong cards for the public, in addition to series and movies.
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