29 Jul 2022 at 04:40 | Update: 42 minutes ago
Recently, many people had to deal with an update to Instagram that showed them photos and videos that filled the entire screen. After a week in which criticism became increasingly fierce, the social medium has decided to roll back a number of controversial changes, Instagram boss Adam Mosseri said in an interview with the American Platformer on Thursday.
By: our news editors
The changes to Instagram, which made the social medium more like TikTok, are on hold for the time being. According to Mosseri, Instagram should “take a big step back”.
The social medium of Meta Platforms announced earlier this month that the main timeline would be changed. Users would see more videos and photos suggested by algorithms. The images can come from both accounts that are followed and accounts that are not followed by the user.
The changes were not to the liking of many users and an online appeal “not to turn Instagram into TikTok” quickly went viral. Popular Instagrammers such as Kim Kardashian and Kylie Jenner, each good for more than 300 million followers, joined the criticism. “We just want to see cute pictures of our friends,” the message read.
Mosseri responded to that criticism earlier this week by stating that it was just “a test” that would be rolled out slowly. In the interview with Platformer, he comes back to that and says that most changes will be undone.
See alsoInstagram director responds to angry users: ‘Videos are becoming more important’
‘It is important to fail every now and then’
“I am satisfied with the risk we have taken,” said Mosseri, who emphasizes that “it is important to fail every now and then”.
The platform boss recognizes that “users were frustrated by the changes”, which Mosseri says is also evident from the user data. The social medium has learned a lot from that, he says. “Now we have to figure out how to proceed and come back with a new idea.”
This week it became clear that the revenue of Meta Platforms, the parent company of Instagram, has fallen in the second quarter. That was the first for the American social media company, which has to deal with competition from TikTok.
Image: Getty Images