Dynamitethe song of the K-pop group BTS that has achieved the most triumphs in terms of his personal record, was a single that involved an income of 1,400 million dollars for the South Korean economy, according to figures released by the Ministry of Culture, Sports and Tourism.
The popular video of boyband managed to break various records in the music industry such as the video with the most views in the first 24 hours (with 101.1 million views), a clip that to date already has more than one billion views on the YouTube platform.
In addition, the health crisis did not disrupt the K-pop industry, considered one of South Korea’s most important cultural exports, because contrary to popular belief, entertainment agencies managed to take advantage and innovate with online concerts. like the KCON:TACT of 2020, which added four million viewers in the world.
Understanding the interest in K-pop around the world, important platforms related to the music industry have given more space for its inclusion, for example with rankings such as those made by Billboard, with the creation of new shortlists in various awards to recognize fandoms, or popular playlists such as Spotify’s “ON!” (formerly called “K-pop Daebak”).
iTunes has not been left behind and also has its own count of the most played K-pop songs per day in at least 39 countries, including Peru.
Here is the list of the 10 most popular K-pop singles among Peruvians today:
Song: Butter (Sweeter Remix)
Song: Permission to Dance
Artist: SUPER JUNIOR
Song: Life Goes On
Artista: BTS & Megan Thee Stallion
Song: Butter (Megan Thee Stallion Remix)
Song: Yet To Come
history of k pop
The members of Mamamoo. (Photo: Instagram @mamamoo_official)
Modern K-pop (from the English “Korean pop”) originated in the 1990s with the emergence of the popular group Seo Taiji and Boys in 1992, known for incorporating Western music styles such as rap, hip-hop, and music into their songs. , rock, jazz, electronics and techno.
This trio, consisting of Seo Taiji, Yang Hyun-suk and Lee Juno, made their debut on an MBC talent show with the song Nan Arayo, perplexing the jury, which gave them the lowest ratings. However, the success that this single established on radio and television was resounding, which led to the release of more songs of that style and more artists who bet on it.
It was not until 1995 when the producer Lee Soo Man created one of the companies that to date are still a “heavyweight” in the music industry, SMEntertainment; while former Seo Taiji & Boys member Yang Hyun Suk created YG Entertainment (1996); followed by JYP Entertainment (1997), established by singer Park Jin Young.
These three companies were long dubbed the “Big 3” – until BTS’ success with BigHit Entertainment (now known as Hybe Labels) – and were dedicated to training the first generations of idolsin order to meet the demand of the Korean public to want to see younger artists.
Along this path, the group HOT was one of the first to debut in the industry, followed by others who made up the well-known “first generation of K-pop” such as Sechs Kies, SES, Fin.KL, NRG, Baby VOX, Diva, Shinhwa and god
At the beginning of the new millennium, some of the groups of idols that had debuted were inactive while others like Baby Vox triumphed in various regions of Asia, an example of this their song song Coincidence which was promoted in the 2003 Soccer World Cup and ranked first on the Chinese music charts.
Along with others idols that were released as soloists also marked a milestone: BoA, the first Korean singer to top the Oricon chart in Japan, a chart equivalent Billboard but Asian and in which artists from other countries rarely manage to enter and Rain, an actor and singer who gave a concert for 40 thousand people in Beijing.
Later, the so-called “second generation of K-pop” would begin, again in the hands of groups that were made up of young figures such as TVXQ (debuting in 2003), SS501 (2005), Super Junior (2005), BIGBANG (2006), as well as girl groups like Wonder Girls (2007), Girls Generation (2007), and KARA (2007).
A brief tour of the history of K-pop. (Illustration: Anayeli Tapia)
By 2008, South Korea was already dominating the entertainment market in Asia with an annual growth rate of over 10% in exports of its music and TV products with K-dramas even accounting for 68% of the music market. in Japan, ahead of China (11.2%) and the United States (2.1%).
Later, more groups like SHINee or INFINITE would emerge, the latter who managed to secure the record of being the first to head the list of emerging artists of Billboard in 2014 with his song Last Romeo; 2PM, EXO, 2IN1, until reaching the third generation of K-pop, which includes new groups such as BTS, Seventeen, GOT7, Twice, Red Velvet, BLACKPINK, MAMAMOO, among others, until the current fourth generation, which is all those who debuted between 2017 and 2018 like Stray Kids, ITZY, Ateez, Astro and more.
It is worth mentioning that a watershed that should be considered is Gangnam Style by rapper PSY, a song that not only managed to break unimaginable records on music platforms like YouTube, but also went around the world and showed that language was not a barrier to success in highly competitive countries such as the American industry. .
To date, the baton as the greatest exponents of K-pop is held by the group BTS ‒composed of Suga, RM, Jin, Jimin, J-Hope, V and Jungkook‒, who in addition to dominating the music industry in Korea of the South and establish their fame in the rest of the world, they have been named as “Trend Leader of Asia” by The Economist and “Artists of the Year” by the magazine TIMEgoing through his nominations for the Grammy awards and his 10 awards Billboard.
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