The acts of insecurity registered in some tourist destinations in Jalisco such as Mazamitla and in municipalities adjacent to other entities such as Zacatecas and Michoacán have affected the tourist influx in Jaliscoadmitted the head of the Ministry of Tourism, Vanessa Pérez Lamas.
The head of Secturjal recognized that in Mazamitla there was a drop in the influx due to the violent events recorded last May. According to hoteliers in the municipality, occupancy dropped to 50 percent.
“The truth is that we are always monitoring if the conflict really is security, if it is an attack on the population, if it is an attack on tourists, if the activity has also been affected, I could tell you, that for example, in Mazamitla, from that the first incident occurred, the security strategy is very punctual, there is an impressive coverage of the security teams, and I could tell you that tourism does not really have a direct impact, “Vanessa Pérez said yesterday during the presentation of the program Travel Short.
The states of Jalisco, Guanajuato, Zacatecas and Querétaro They presented this Monday the campaign Viaja en Corto, through which they seek to promote destinations in these regions.
As part of the Western Central Pact for Tourism, the heads of the four tourism agencies of these states reported that in this campaign Four million pesos will be invested.
Pérez Lamas explained that promotion will be carried out on different digital platforms. “The campaign has to do with social media strategy, digital guidelines and we have a website,” he explained.
The official clarified that in each destination the participants in this program will carry out packages or discounts individually.
“We are not agreeing on packages because in the Secretariat we have the objective of encouraging movement to destinations, but we do not put together packages, that is already done by service providers,” he explained.
in the campaign hotels, land and air transport companies, travel agencies, among other service providers will participate.
According to officials, through this campaign It is intended to impact more than 20 million inhabitants in the region.
However, the Viaja en Corto website is not in operation at the moment and a “coming soon” message appears.
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